This wasn’t the first edition though. Earlier this year Adidas threw a couple of epic parties in major cities across the world. Each celebrating the beautiful relation between art and tech. This time around the brand hosted a second, even cooler, party in Paris. And yups, we were there!
Secret location à Paris
When Adidas throws a party, you know it’s going to be epic. This time they took it to the next level by choosing a mysterious, underground location. The event took place underneath a bridge at Friche de la Villette.
Before arriving, we had to go through a tunnel which was decorated with visual arts. The main location existed of a music box, an audiovisual wall showcasing various new Adidas NMD sneakers, 2 big stages and 2 bars. Not bad we’d say. Not bad at all!
More than 500 sneaker fans from different European countries flew over to Paris for the exclusive event. Amongst them were creatives and fashion lovers from London, Amsterdam, Antwerp, Berlin, Madrid, and more.
The die-hard lovers of the German sports label styled their old NMD kicks with the sickest outfit. We saw some pretty cool stuff and especially loved Jacquill Glenn Basdew with the custom purple Adidas tracksuit [Photo left].
We rounded up some more of our favorite looks at the bottom of this article, so make sure to check it out!