Made to be remade
Adidas showcased the Futurecraft Loop shoe that hopes to tackle the absurd amounts of clothing and footwear waste that winds up in landfill sites and incinerators. This high-performance running trainer is lightweight and made to be remade.
As the world gears up to spread awareness and tackle the problem of plastic waste, Adidas isn’t keeping any secrets in scraping the surface of this international crisis. Brands are being blasted for their environmentally unfriendly practices and lack of compassion for the planet. As historical quantities of clothing and footwear are left in landfill sites and waste resurfaces in the ocean, Adidas hopes to lead by example.