They took the AMI boys and girls for a stroll through the streets of Paris. It ended up being a spontaneous moment between friends. Nothing more, nothing less, just a banal happening. It almost felt like a 2017 ‘Friends’-reunion but younger, with a better style, and in the city of lights. That’s why we love AMI! We know what to expect. Yet, creative director Alexandre Mattuisi always has a pleasant surprise prepared to charm us all the way to the moon and back. In this case, it was the big coats, vibrant crewneck sweaters, plaid suits and straight-leg pants.
However, the French friend-zone vibes definitely came through and so did our favorite runway pieces they’ve shown us back in January. So take a look at their newly launched FW17 campaign. And be sure to check out their new fall collection available in stores and online here.
Photo credits: Ami Paris