Enfnts Terribles

The belt bags are versatile and can be styled in many ways suitable for a variety of occasions. During production, customers receive updates about the process of their bag. This way, the brand wants to cater to the need and connect the customer to the product.

The Angels

Who are the faces behind the campaign? For starters, we have Inge Grognard, an iconic Belgian make-up artist who has worked with Martin Margiela and Raf Simons as well as overseeing the make-up direction of shows of brands like Vetements and Rick Owens. Posing alongside Grognard, we have Tom Eerebout. Eerebout is a famous Belgian stylist and fashion consultant. He has worked with artists like Lady Gaga, Kylie Minogue, and Austin Butler for their music videos, tours, red carpets, and much more.

The other friends and supporters include Joffrey Anane, who is a dancer, actor, choreographer, and currently a juror on Dancing with the Stars and Amina Osmanu, a vocal artist, DJ, and mother to her daughter, Inana Osmanu, who she is pictured with. Next are Mustaf Ahmeti (performance artist), Harry Tibble (archive shop owner in London), Donald Huycke (skater and student), Berivan Karaagaç (intern at STOF store), and Martijn Van De Wiele (film student). The final Angel is the owner of SAM, Eline De Rop.

Scroll down to discover the portraits, photographed by Ines Bodlovic, of some of the “SAM Angels”.