People on the internet were quick to react to the situation. They pointed out that Nike isn’t making bras and leggings for plus-size girls. Nike reacted by saying they’re constantly improving their collections. Which is a pretty lame answer if you ask us.
Another theory of ours is this one: we think brands are often just using plus-size models to get free (positive) publicity. Let’s be honest! Whenever a brand is using a plus-size model in a campaign, it is all over the newspapers, magazines and social media. Because of that, those brands get loads of free publicity and coverage. So, we think that brands are seeing the plus-size models as a cheap way to get publicity. Don’t get us wrong, it’s definitely a good thing to feature plus-size models once in a while. We just don’t like it when megabrands like Nike use a plus-size model without even offering bigger sizes in their collections. It’s a little hypocritical.
Is Nike actually improving things or is this just a marketing stunt?
Sadly, only time will tell. We would love to believe they are actually improving things, but we are thinking the lather. After all, Nike is a pretty conservative sportswear brand when it comes to fundamental ideas.
A gorgeous example of a ‘big girl campaign’ is the #ImNoAngel campaign by Lane Bryant (see pic above). The latest campaign of the American lingerie line includes plus-size girls ONLY of all colors.
Photo sources: plus-size-modeling.com, Nike.