The past few weeks we had to cope with another It bag overdose while Louis Vuitton handed out its latest Multi Pochette to a selection of Million-Follower influencers. No doubt that this marketing approach works, we all lived through the Dior Saddle bag mania. However, don’t we get tired of a bag before it even reaches the store? And most of all, aren’t we looking for an original item to complete our look instead of a status symbol everyone has?
The classic designer bag overdose and a search for individuality amongst a certain group of people contributed to the rise of interesting newcomers.
Meet the Newcomers
Yuzefi, Demellier, Little Liffner, Danse Lente, C.Nicol, Mashu, The Sant are all relatively new accessory brands designed and established by women. The fact that there are so many of them gaining success means the demand was big. Just to give an example: Danse Lente sold more units on their first day on Moda Operandi than any women’s accessory brand, ever.
It seems that rather than wanting a status symbol, certain women are looking for an original companion to complete their look. Also the price tag is an interesting advantage. While a classic designer bag easily costs 1000€ – 2000€ or more, smaller brands will ask 400€ – 600€ for an example of the same quality.