Just like the past seasons, Namilia gave us the most fun runway show of the season. With over 80% of its customers under 35 years old, the brand has one of the biggest communities in Berlin and abroad.
Good girl gone bad
“‘Good Girl Gone Bad‘ is a collection that dives into the lifecycle of fame and explores the pop cultural landscape of the ’00s and early 2010s—a period notorious for its paparazzi flashbulbs and ruthless tabloid gossip,” the Namilia founders said in a statement.
“In collaboration with Ed Hardy, we are reimagining the iconic status of celebrity culture by transforming archive and vintage garments into couture gowns and elevating streetwear pieces with handcrafted embroidery and couture tailoring. Our collection examines why society pushes individuals to their breaking points for recognition and the cyclical nature of fame, where everyone feels they can achieve stardom through social media, experiencing both its worship and its cutthroat critique. We’re questioning the societal obsession with categorizing individuals into stereotypes, only to watch them fail to meet these impossible standards. This fascination with watching others fail especially women, whose decline from diva to ‘whore’ as the limelight fades, is a powerful commentary on the destructive yet inspiring spectacle of fame. For the first time ever, we’re also featuring upcycling, using deadstock Ed Hardy pieces and vintage garments to challenge and reflect on these cultural dynamics.”
