Bella Poarch headlines as the face of the Fall/Winter 2023 campaign, and a new HUGO x Bella Poarch collaborative capsule collection is currently in development. HUGO links the kinetic energy of music and the inherent individualism and self-expression of style for further reinforcement of the brand’s #HUGOYourWay mantra. Other global talents in the campaign are Chase Hudson, Chiara Hovland, Ashley Moore, Lola Clark, and William Ernult.
Bella Poarch Stars in New Hugo Campaign for Fall 2023
The bold #HUGOYourWay motto from HUGO’s 2022 brand revamp gets a fresh twist this season. The brand’s story now highlights an exciting fusion of self-expression, where sound and style come together in a new and captivating way. For the upcoming Fall/Winter 2023 collection and corresponding brand activations, HUGO spotlights artists such as Bella Poarch and more.
Hugo Fall/Winter 2023
This Fall/Winter 2023 collection presents a range of youthful textures, fabrics, and styles, all complemented and characterized by the familiar HUGO design codes and colorways. With the iconic HUGO logo is splashed across statement pieces and accessories, reminding wearers of the brand’s ethos of authenticity, originality, and eccentricity.
Photo credits: HUGO
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