11 Jul

Beyoncé Collaborates with Balmain for a Capsule Collection

If you watched Beyoncé’s Coachella performance as many times as we did, you definitely noticed her Balmain looks. From a majestic opening look to the more casual hoodies: the entire wardrobe was designed by Balmain’s Olivier Rousteing. The sweatshirts—in yellow, pink—and a black tee will be sold in the Balmain flagship store in Paris from Friday the 13th of July and on balmain.com and beyonce.com the following day.



Proceeds from the collaboration will go to the United Negro College Fund, following Beyoncé’s $100,000 donation to four historically black colleges after her Coachella set. “The donation was the main goal of this collaboration,” says Rousteing.

Beychella history

The idea of this capsule collection started during rehearsals of the iconic Beychella performance, months ago. “When she saw all the dancers loving the outfit—and she was loving her own outfit—she realized that what we were creating on stage for her, for all the dancers, was something really impactful,” says Rousteing. “It clicked: Why not make a Beyoncé x Balmain collaboration that could make those poignant graphics available to all of Bey’s fans clamoring for a piece of history?”

All this music and fashion history won’t come cheap though. The black tee will cost you $290. The sweatshirts will come in yellow and pink and they’ll be running from $550 up to $1,790.

Photo credits: Balmain


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