Christian Cowan: another enfants terribles
Whether Cowan is designing tour costumes for big celebrities or creating runway looks. His collections – mostly based on a feeling or a message – are a full fantasy curated by himself. However, Cowan’s story starts at Central Saint Martin’s. After completing a few looks for a school assignment, he held a small presentation and had his friends model. The next day, Lady Gaga’s people contacted him to pick up the entire collection. That gig kick-started his career.
Back at the University Christian was the enfant terrible. While he was neglecting his homework, Cowan’s sharp tongue didn’t help him at school because his teachers didn’t approve of him chasing his dreams and securing a career in the entertainment industry.
As he told Refinery29: “I’d get kicked out of the sewing machine room for working on stuff outside of the university and I got in a lot of trouble. They didn’t love me. What I’d secretly do is make whatever the fuck I wanted and then try to pass it off as part of my schoolwork, too. They did not find it funny. I had an argument with a tutor once who said I couldn’t do Miley’s tour and to concentrate on my university work. I got quite sassy and said, How do you expect me to pay for this expensive course if I can’t take jobs that give me money to do it? He shut up and now they use me in all of their brochures and social media pages.”
Cowan’s clientele isn’t limited to the UK. A Christopher Cowan garment is sold all over the world at selected retailers. From Chicago, NY to Beirut. Ideally, he’d like to make luxury clothing at a fair price. But it takes a lot of capital to make things cheaper.