The Birth of a New Superstar
During the 1970s, basketball gained a lot of popularity. This entailed the need for better material, in particular, footwear. The search for a shoe that supported the rising level of the game led to the design of the Adidas Superstar.
Its shell toe is the biggest hallmark of the iconic sneaker. This feature was created in order to protect the basketball player’s toes. In general, the shoe offered better stability, support, grip, and comfort compared to the canvas designs that were left unchanged since the year 1900.