The renewal of an icon
Chanel is clearly rejuvenating the image of N°5. Because honestly, between you and us, the fragrance might be an icon but it’s smells kinda old-school. It always reminds us of the great-grandmother we’ve never known. However, it’s still one of the best selling perfumes on the market so there might be something wrong with our olfactory senses.
For those who’ve lived on another planet the past 95 years and never heard of N°5, here’s a little background info. It was developed by chemist / perfumer Ernest Beaux for Coco Chanel herself in 1921. Both the fragrance itself, the bottle and the minimalistic name were groundbreaking. Mademoiselle Chanel was tired of the fact that all perfumes smelled like flowers. She thought that women needed to have their own scent. And so it happened that lucky N°5 saw the daylight on the 5th of May 1921.
In 2007 a new version was launched: Eau Première. It shares a lot of similarities with the original but is less rich and bombastic, perfect for a younger crowd. And in September another member will be added to the family: L’eau. This fragrance has been developed by Olivier Polge, the son Chanel’s former master perfumer Jacques Polge. He took over his father’s job at the house in 2013 and has been reinventing their classic scents since then. With L’Eau he tried to create the freshest version of Chanel N°5.
We got the opportunity to try out the fragrance this week and damn, it’s just perfect! It’s both sweet, spicy and fresh… exactly the way we like it. And it doesn’t remind us at all of our great-grandmother.