On April 6th, Charli XCX surprised everyone by announcing that she had started working on an album, that she labeled herself as a quarantine album. Instead of doing endless amounts of livestreams to promote her previous releases, the Los Angeles-based pop culture starlet gathered all her courage to start her most aspiring project to date.
Do It XCX-self
The singer communicated with fans through Zoom calls, livestreams, and DMs to ask for their opinions, thoughts, and input. Fans were a big part of the album process. Instead of doing many writing sessions or collaborations, this project was very ‘Do It XCX-self’ (read DIY but as Charli). Because, looking at the production credits, only a handful of people were involved this time.