ENFNTSTERRIBLES

30 Jan 2025
Fashion
Life & Culture

David Beckham Is the Face (And Body) of the New Boss Underwear Campaign

Boss just released its new underwear campaign, directed by legendary fashion photography duo Mert and Marcus. The images feature the very hot-looking David Beckham in—you guessed it—his Boss One underwear!

The BOSS ONE Bodywear collection consists of premium-quality men’s underwear essentials, including trunks, briefs, tank tops, and T-shirts in minimalist black and white hues. Crafted from a figure-hugging blend of cotton and elastane, the selection offers all-day comfort and confidence.

“I once said that my bodywear modelling days had come to an end, but when BOSS shared their ambition for the range and brought in my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas I simply couldn’t refuse,” said David Beckham. “The new BOSS One collection is beautifully made. I’m proud to support BOSS in our long-term strategic partnership with this campaign.”

Launch event in London

With a sexy campaign comes a sexy party! Hosted inside the breathtaking, subterranean Lightroom exhibition space, Boss invited the coolest people from London and abroad to celebrate the BOSS ONE Bodywear campaign. The images were displayed on 360° screens. Beats were provided by none other than DJs Mark Ronson and Honey Dijon.

For more about the Boss One Bodywear campaign, visit the Boss website. 

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