The 52-square-meter cube-shaped space on the ground floor has been immersed in a 3-D metallic silver world of 1DR. The walls, floor, and ceiling are covered in textural crushed silver fabric that frames the Pop metallic box with a powerful and vivid energy. Silver podiums wrapped in a material reminiscent of mylar balloons display the 1DR bag collection, defined by its silver Oval D hardware, and first introduced by Creative Director Glenn Martens in Spring 2022.
A limited edition of 30 1DR bags, each different from one another, will be exclusively available at the San Babila store.
