8 Mar

Diesel Kicked off Its Red Tag Project in Paris and It Looks Amazing

After weeks of craziness in New York, London, Milan and Paris, the fashion month is finally over. These fashion weeks can be a lot. We’re seeing new collections, designers, trends, street style looks and more on a daily basis and sometimes it’s just going too fast to fully take it all in. Now, we finally have some time to reflect on what we’ve seen.

Paris was by far our favorite, as usual, but there weren’t only established brands and fashion houses. There were also a bunch of upcoming brands and interesting collaborations. One of the latter is Diesel’s Red Tag Project.

Diesel Red Tag project x Shayne Oliver

The Red Tag Project is a revolutionary platform, created by Diesel. It is conceived to host influential and globally coveted designers tasked with creating capsule collections that will be distributed exclusively by selected retailers worldwide. The project was mainly created to foster a unique dialogue and interaction between Diesel and the fashion community. Which was a smart move from the Italian mega brand.

The first chapter of the Red Tag Project is designed by Shayne Oliver, known for his work for Hood By Air and recently also Helmut Lang. He merged his aesthetic and creative sensibility into Diesel’s signature styles; denim and sportswear. It’s ironic, bold and brave at the same time and we’re absolutely loving it.

The capsule consists of a variety of looks, including cropped and squared-off jackets. But also a variety of unconventional and unorthodox denim pant cuts. Tomorrow London Ltd is distributing the Red Tag Project collections.

“I love denim’s heritage and its American roots, as well as Diesel’s Italian core. This capsule is really the language of Renzo, the brand founder. Refined razor sharp denim aesthetics that devours the excesses of trendiness,” says Shayne Oliver.

Discover the full capsule collection by Shayne Oliver below.

Photo credits: Diesel


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