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Diesel Teams up With Sexual Wellness Company LELO to Turn You On

It’s no secret that Glenn Marten’s Diesel is taking over the world, with the biggest stars like Dua Lipa, Kylie Jenner, and more sporting the brand on a weekly basis. But now, the brand is taking it a step further. Diesel is collaborating with sexual wellness company LELO on a unique collaboration featuring the special editions of its bestsellers LELO SONATM Cruise and TORTM 2.

Sex sells, and Diesel surely knows that. The collaboration between LELO and Diesel is a tour de force of two rebellious, disruptive brands that never shied away from exploring new paths and challenging traditionally accepted identities and beliefs. 

For sexful living

“We at LELO are pioneers, and we are always happy to collaborate with like-minded brands, that is brands that inspire and empower people to express their style. For this reason, the collaboration with DIESEL came naturally, as we found a partner that matches our philosophy,” said Luka Matutinović, CMO of LELO. “Our partnership with DIESEL is crucial as it showcases a union between fashion and sex-tech and highlights how sexual wellness is seamlessly incorporated into our daily life. Just like a pair of jeans.”

You can now treat yourself to special editions of the bestselling TOR 2 (€150) and SONA Cruise (€120) via lelo.com, diesel.com, and selected flagship Diesel stores worldwide. 

Photo credits: Diesel

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