Femke Lippens

2 Jul 2020
Fashion

Dior Opens 3 Gorgeous Exclusive Pop-Up Stores in Italy

French luxury brand Dior is opening three exclusive pop-up stores in the country of La Dolce Vita! The opening celebrates the arrival of the Dioriviera collection designed by the brand’s creative director Maria Grazia Chiuri.

Maria Grazia Chiuri has created a capsule collection, Dioriviera, as an ode to her homeland. In the collection, she honors the bond between La Dolce Vita and Parisian fashion. The Pre-Fall 2020 collection is the result of that.

The pop-up stores are located at Forte Dei Marmi, Cortina d’Ampezzo, as well as on Capri. In addition to the Dior boutique on Via Camerelle, this enchanting island paradise is also playing host to an ephemeral location at Il Riccio Restaurant & Beach Club, part of the Capri Palace Jumeirah. From the cliff, overlooking the azure waters of the Mediterranean, this unique setting on a balcony perched on the rock is accessible by sea thanks to a dedicated boat service.

The Dioriviera collection © Pamela Hanson

Dioriviera

Presented alongside exclusive Dior Maison objects, the capsule essentials include sailor tops and summer accessories, along with the iconic Dior Book Tote, Saddle and Diorcamp bags revisited with the motifs of the Dior Around the World line, inspired by the sketches of the Roman artist Pietro Ruffo. For the occasion, the fashion house created personalized beach cabins as a testament to the irresistible lure of sun-drenched escapism and an evocation of the good life.

The Dioriviera collection is available now in the three exclusive pop-up stores in Italy.

The Dior pop-up store in Capri © Kristen Pelou

The Dior pop-up store in Capri © Kristen Pelou

The Dior pop-up store in Capri © Kristen Pelou

The Dior pop-up store in Capri © Kristen Pelou

The Dior pop-up store in Forte Dei Marmi © Kristen Pelou

The Dior pop-up store in Forte Dei Marmi © Kristen Pelou

The Dior pop-up store in Forte Dei Marmi © Kristen Pelou

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