A Dolce & Gabbana shit show
On Monday, the Italian brand posted a series of videos on Weibo – a Chinese social media app – of a Chinese model trying to eat Italian food with chopsticks. The Chinese model came across as stupid and underdeveloped. The videos were as ignorant as it gets and started a social media storm. In a desperate move of the brand, the video was removed from all of D&G’s social media accounts after 24 hours. But it was already too late as the controversial video was widely shared on Instagram and Weibo. That’s when #BoycottDolce first appeared, trying to boycott the catwalk show that was going to take place in Shanghai, two days later.
It all got worse on the day of the show, when comments of Stefano Gabbana were made public. The comments were made earlier that same day to an Instagram user who called out the brand on her Instagram stories. In response to those stories, the designer stated that he would have never taken down the ignorant campaign video and that it was only taken down because of his “stupid office” and the superiority of the Chinese. Screenshots of the conversation were later shared by the infamous DietPrada account and things escalated quickly after that.