Maxim Meyer-Horn

9 Oct 2022
Music

Dorian Electra: “I Feel Exhausted by Having to Be Hyper Online”

Few artists manage to captivate us musically and visually as much as the flamboyant hyperpop hero Dorian Electra. They already released two albums, worked with such luminaries as Charli XCX and Lady Gaga, and above all they put their own stamp on everything they release. Just before one of their few festival shows this summer, we spoke to the “Man To Man” singer about the changing internet culture, a new album, and their iconic “Replay” remix for Lady Gaga.

Would you identify as an ‘ENFNTS TERRIBLES’? What helped you gain your creative freedom?

Definitely! In a lot of ways, I’m very privileged. My parents are both people that don’t like to play by the rules and always encouraged me to be myself: do things differently. It was something very natural for me to follow that path. Generally, I just get bored when I see the same things over and over again. Maybe it’s out of necessity that I need to find something interesting and new.

You created this incredibly interesting pop warrior. Is Dorian Electra now the same Dorian Electra as when you started out?

I’m always changing and evolving, and I will always continue to do so. A lot of artists feel that way too and are growing into something different. At the core, there are definitely things I continue to strive for that make me who I am.

Your two albums created a whole community around you. How is it to see people come together because of your music?

It’s amazing, especially being on tour and getting to travel. I finished my European tour not too long ago. Being able to perform in countries or cities I’ve never been to and see so many people come out is absolutely crazy. I’m so grateful that people are supporting me, supporting my music. I hope they’re able to find themselves through it and make friends the way I made friends listening to musicians growing up.

On your most recent project, you collaborated with many different artists. How do you find the right people to work with?

There’s definitely a list in my head of artists I admire. I always try to see if they match the sound of a song and if they can contribute to the story I want to tell. The thing that is interesting about collaborations is that they should be conceptually, musically, and visually tied together. That’s what I try to search for in collaborations.

You were selected by Lady Gaga to remix a song for her Dawn Of Chromatica mixtape. What’s it like when such an established and respected artist asks you to be part of their project?

It was really fun, but a little nerve-wracking in the beginning. I was worried about the reaction of Gaga fans, who can be super intense. It motivated me to work really hard on it, and we tried to create something that could satisfy both my fans and hers. We spent a lot of hours getting it right, and we had a lot of different versions. We started off from scratch many times, but I’m really happy with the final product. I was super relieved to see that the fans loved it as much as we do.

Your aesthetics are inspired by internet culture. How would you describe the internet culture in 2022, which has evolved throughout the pandemic? 

Obviously, in 2020 with the pandemic, we saw increases in social media usage and entertainment in general. My response to it was by diving into that: go head first into it. That was very cool because I was able to connect with fans. To be able to engage with people that are part of the community was very cool and inspiring. What I’m also seeing now is a little decrease in my numbers as well as overall numbers of social media engagement. Especially on Instagram, a lot of friends are getting shadow-banned and banned. I, myself, got shadow-banned as well for having reposted various edgy meme accounts. I just feel this, and I don’t have any numbers of that, but I feel a general disenchantment with a lot of online stuff.

People are able to get back into the physical world, and I, too, feel exhausted by having to be hyper online. I’m very grateful for the opportunity to not have to be online all the time and finally get to meet fans IRL again. People just shift away from big platforms like Instagram or Twitter and move to other online spaces that feel more like communities. I think a lot of people are a little bit fed up with online, and I am currently at this moment.

To conclude: what are you planning for your next project? Will it be different from what we’ve heard so far from you?

I am working on my next album, and I’m very excited about it. We did a writing camp in Los Angeles, and I am going to London to make some more new stuff. A lot of surprises, I’ll say that. Both for myself and for things I have yet to discover. I always try to keep things interesting and new, so we’ll have to wait and see.

Pictures by Robin Joris Dullers at DOUR 2022

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