“Shooting in an incredible Italian villa was the ideal backdrop for a campaign celebrating a timeless classic like the Palermo,” Dua Lipa explains. “The new colorways are so versatile and striking and can be styled in so many ways. I know my fans will serve us a multitude of looks, and I look forward to seeing how everyone incorporates them into their own personal style.”
Dua Lipa Is the Face of PUMA’s First-Ever Palermo Campaign
For the latest chapter of the first-ever Palermo campaign, Dua Lipa and PUMA set the table for a special dinner party in a historic Italian villa. The Palermo is the guest of honor, pictured in a backdrop of fresco artworks and fresh produce.
Puma’s Palermo sneaker
PUMA continues its ongoing celebration of the classic Palermo sneaker. Dua Lipa styles the sneaker with oversized sportswear, jeans, and team-colored tricots, channeling a modern terrace aesthetic. Just how we like it!
The PUMA Palermo is available in new colorways now on PUMA’s website, PUMA flagship stores, and selected retailers, with much more to come in 2024.
Photos: PUMA
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