ENFNTSTERRIBLES

6 Nov 2023
Editorials
Music

EDITORIAL: Berlin-Based Georgian Artist Creams Talks Latest Project ‘Pie’ and More

Experimental and unpinnable, Creams is constantly surprising. The Berlin-based Georgian artist’s esoteric, genre-less approach has cemented her status in the underground music scene for several years now. Creams’ latest independent project, ‘PIE’, released in September, exudes a dark, playful energy across its four experimental tracks. The off-kilter beats intertwine with assertive vocals throughout to give a commanding punk attitude to the record. So scroll down to get to know the artist. 

Growing up, music served as a sanctuary for you. What space does it provide for you now?

I would say that it’s still mainly therapeutic because now I feel like I need peace even more than I did when I was a teenager. Especially now, during this period after COVID, all you hear about is war and the conflict between different countries. It touches so deeply on a subconscious level. You might not even understand it, but you end up with neurosis at the end of the day. I think that music is like a hand cream for your soul. It kind of soothes you for at least several hours, you know?

Marina Hoermanseder fur jacket. Vivienne Westwood T-shirt. Jil Sander skirt. Vintage skirt. RM Atugelovani earrings.

You have been based in Berlin for two years now and are really involved in the music scene there. What advice would you give other creatives who are looking to connect meaningfully with their local scene or want to start one of their own?

I think today, it’s all of our social media anyway. It doesn’t really matter where you are. If you’re trying to look at it from a networking point of view, it matters where you are. Because meeting different people, seeing these people live and communicating with them, it’s a different kind of experience. But growing your fan base—being discovered by someone—it’s all about social media.

How would you say that your artistic journey has changed or evolved since you moved to Berlin?

I moved to Berlin when it was still COVID. It was a very weird period of time to move anywhere. It was a good step for my musical résumé, I would say, because I have played at very iconic places like Loophole, Sameheads, Else club … It was quite an experience. I met a lot of people.

You recently released a new EP, PIE, which paints a mythical, dystopian world full of monsters and castles. Are you able to dive deeper in the meanings and inspirations behind the tracks?

I tried to express my feelings, but not in a linear, direct way. So, I tried using symbolism because I’m a big fan of poetry. Biblical figures were an important thing. In the main song, “PIE”, Eve says to Adam that she will make an apple pie out of this apple if Adam takes a risk one day and says to his father, “We’re both sinners, and not only Eve is a sinner”. We’re in 2023, and still, women have their “place”. It’s so sad because everything is male-dominant. In music, it is.

Even when somebody’s interviewing me—mostly men—they’re like, “Who makes—who writes your songs, who writes the lyrics?” They don’t believe that a single woman can do everything; it’s impossible. They think that you are not capable of doing something. This came from that kind of thing—I could feel how unfair it all seemed. I started delving deeper and deeper and deeper and deeper. It came from the fact that there were only two people on the planet, and she was the one to blame, you know?

Rebirth Studios skirt and top. RM Atugelovani earrings. adidas shoes.

Well, this project was entirely written, recorded, produced, and arranged by you. How critical is creative autonomy when working on your art?

I think that the reason why I do everything by myself is that it’s just easier to control myself rather than control other people because I’m really shy when it comes to asking somebody for a favor. I have more control over my work when I do everything by myself. Also, I can be a bit nerdy when it comes to music; I can just sit and observe and write, rewrite, remake. I feel like it’s fun, and it’s a nice way to spend my time, plus, I’m being productive. If I zoom in, I’m zoomed in. I don’t have time to call somebody to record me. I want to do it now. That’s the main reason why I do everything by myself; I want it to be done now. [laughs]

How much do you think about genre when creating music? Do you consider it a barrier?

I wouldn’t say so because every song has its own very specific shape. My whole process depends on the gear I’m using, the plug-ins, the mood … It depends on so many factors that I can’t frame myself into something because otherwise, it will be so hard to make it happen. I was writing the other day, and it sounds like a ballad. And I was thinking, it doesn’t sound like me, but why should it not sound like me? It sounds like this particular moment. It sounds like this particular emotion—that might never be repeated in my life ever again. So why should I try to frame it into something like, “No, I should do it this way because this is more my sound,” you know?

Diesel shirt and jeans. Rebirth Studios dress. RM Atugelovani necklace. Camper Lab shoes.

How would you describe your personal musical evolution since your debut in 2019? 

I grow after every song. It’s such a beautiful process, especially the production side because producing music is considered hard. And it is because one day it can go so smoothly, and the next day you think, “Oh my god, who wrote that song the other day? I don’t have any skills!” Sometimes, when I wake up, I think, “Do I still have that skill?” It’s like being a magician. You have this power, and one day, you’re so powerful, and the next day, you don’t even feel like it. When people ask me, “You made this?” And I’m like, “Yes, I wish I could tell you, but don’t ask me how!” Because it’s magic. It’s like somebody is whispering something behind my ear.

The only thing about this evolution is, technically, I’m getting better and better. Now I know some tricks because I’ve written so many songs. It’s like a pattern. We’re all built with the same materials; the same goes for music. The pattern is like: verse, chorus, verse, chorus, and you’re just manipulating the basic parts. And when you know how it works, it’s easier to construct it, but when you have no idea, it’s purely instinct. And this instinct sometimes doesn’t work. So the only progress is that now I have more experience. And I know more plug-ins. [laughs]

Last month, you shared a short film of the same name to accompany the EP, a collaboration with the director Buba Beboshvili. How did you connect, and how did you work together to execute the creative vision?

He’s my best friend, and that was the best part of it. When I think about my career, I am so lucky that all my friends are superheroes. It’s a symbiotic nature. You somehow attract people you like, and these people are attracted to you. Even my other friends are stylists or makeup artists. We’re like one big team. It’s such a big privilege. Buba knows exactly what I want, and he gets what I need people to get in my music. And he gets this through demos, which is such a crazy thing because not even experts can understand demos. When you’re selling them to labels or A&Rs, they might not get it. But some people know exactly what is [within] this skeleton and what it can grow into.

It’s so beautiful because it’s a completely different type of art when you love the people you’re working with. Buba, for me, he’s like a genius. I just trusted him. I just told him what I like; I like horses. [laughs] Keywords, you know, like hashtags, and then he just built up this crazy, beautiful story, which is not only about me but also about his childhood—his story. So, we united these two beginnings.

You have been involved in political activism in Tbilisi in the past, and use music to raise awareness and spark social change. What do you find to be particularly effective?

Last month, I was able to give a speech at this pop culture festival in Berlin. And we were talking about how one single artist can influence and who they can influence. Some people were so skeptical, but I believe that if you can change one person’s opinion, it’s already such a big, powerful move. If I can change one person’s mind, I can change a million people’s minds… I believe that people are mostly prone to kindness. So if you propose something kind that has a good ending, everybody loves happy ends, especially when it comes to real life. So why not talk about it? Why not explain to some people that aggression is not the way?

For me, it’s more comfortable to talk about it through music. I try to conceptually connect it to politics, and this is the way I’m trying to display it. Maybe ten years ago, I would have said I’m not interested in politics, but today, it’s impossible. If somebody’s asking you, “Are you interested in politics? What do you think about Russia and Ukraine?” If you say you’re not interested, it means you’re pro-Russia. If you don’t vote, your vote goes to shit, you know? I’m always trying to take into consideration the political background, the historical background—it’s very important. In Georgia, you cannot not be political—it’s impossible.

Marina Hoermanseder dress. Agnelle gloves. Hanro boxer.

Which Georgian artists should we have on our radar right now?

Oh, so many. There’s a really good artist called aghnie. We’re working on a song right now, and he is phenomenal. What I like about him is that he can experiment. Some people just have this attitude; they can take something everybody hates, and they can create some magic out of it. Also, there is a producer called Punk Attack. He’s building a really beautiful fan base. He’s also really experimental. He makes mind-blowing remixes. There’s a girl called DEENA. She’s really young. I love her Trappy sound, but it’s also very melodic and very airy. The list goes on and on and on. A never-ending list because, in Georgia, there are so many good musicians who make quality music.

Interview by Aimee Philips

Photography and creative direction by Atu Gelovani
Styling by Nutsa Khurtsilava
Hair and makeup by Rafa Delgado
Production by Nutsa Khurtsilava

Styling credits header – Kater from Isla Berlin shirt. Isla Berlin leg warmers. Rebirth Studios skirt. Ángel Alarcón shoes. 

Lion Busch from Isla Berlin skirt and bra. Soji Solarin shirt and star brooch. RM Atu Gelovani earrings.

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