21 May 2021

EDITORIAL: Florian Wowretzko’s Eerily Contemporary Take on Death

For Florian Wowretzko’s new collection, his connection to the Catholic faith led him to the old traditional rite of the funeral mass. He found the perfect canvas in the mourning of the deceased and our daily approach to death, and while he started the collection in the autumn of 2019, it has taken on an eerily contemporary take because of this past year.

Many in the fashion industry try to highlight the positives after the hard year we’ve had, but Florian Wowretzko felt it appropriate to give a name to this hard time with the German title Erdenflug. He reasons that the transience and fragility of humans should always remain in our subconscious.

The collection consists of comfortable jersey T-shirts—sometimes with a slit or with a mock neck—paired with ultra-long and wide overcoats made of virgin wool and leather. Wide trousers are folded at the waistband and lengthways mixed with draped silk jerseys or hoodies. To add to that eerie feeling, the inscription “A sea of dreams did breathe on me” by composer Krzysztof Penderecki is embroidered in white denim with long fringes and threads.

All clothing from Florian Wowretzko

Lady P earring. George Cox shoes.

Published By bags. Stylist's own and Dr Martens shoes.

Camper Lab shoes.


George Cox shoes.


Lady P earring.

SWEET LIME JUICE necklace. Camper Lab shoes.

George Cox shoes.

Published By necklaces worn as waist chain. Camper Lab shoes.


Photography by Ho Hai Tran
Fashion editor: Steven Huang
Hair by Linus Johansson
Makeup by Yoi Wan
Models: Ralf Hersborg @ Anti Agency, Aaron Vernon @ D1LON

Photography Assistant: Adam Roberts
Styling Assistant: Diego Hernández

Special thanks to Tom Shanan and Katie Cryer

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