11 Aug 2017

Editorial: That 80’s Teva Vibe

During a decade or two we labeled Teva as the designated brand for adventurers. People who like to make long walks, love hiking and book trips to the wilderness. In our dreams we also belonged to this group of impetuous travelers. However, real life decided it was better we stayed in the city, wearing our regular on point sneakers. Because why would we put on a pair of practical sandals if the only obstacle we have to cope with is a crosswalk.

Teva ended up becoming a niche brand until a smart design team decided the time had come to start renewing. New models were added to the collection and the colors got an upgrade. Without ever ignoring the signature style of the brand. Teva was designated to prove that their sandals can be both adventurous and cool. And they succeeded.

Teva pop-up at JUTTU

Till the 13th of September, you can admire the latest Teva collection at JUTTU’s special pop-up space. JUTTU is a Belgian concept store with a wide offer of fashion, deco and food brands. The place-to-be if you want to be inspired in a non-traditional way.

To put the Teva pop-up space in the spotlights, the JUTTU team asked us about our vision on the sandals. Since we’re totally feeling the 80’s vibe right now and Teva was born in the 80’s, this became our central theme. So no traditional shorts with pockets or practical polo shirts. We went on an adventure with full shiny spandex suits. The ones you can only order via a strange website, located in China. By accident the suits matched perfectly with the new Teva colors and the result just looks very 80’s with a twist. Let it shine, let it shine!

More info on  www.juttu.be
Photography by Maxim Vanheertum
Model: Sarah Gahiga
Production and styling by ENFNTS TERRIBLES

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