Maria defined the vision for her collection as such: “Limit everything to the bare essentials. But don’t remove the poetry.”
Comfort and innovation
The collection focuses on essential, elevated basics that embody the Sloggi spirit of comfort and innovation. Silhouettes for all body types in a nature-inspired color palette can be mixed and matched, but if you ask us for some styling advice, we do appreciate a good ton-sur-ton.
The idea for a collab came at a time when comfort and fashion were being redefined around the world. The last few years have shaped fashion and inspired Sloggi, the pioneer of comfortable bodywear, to expand its range with a new clothing category. With 032c and Maria Koch, as the creative lead, the ideal start for the loungewear sector was created. She and her team are as obsessed with culture as Sloggi is with comfort; it’s an ideal match.








