EDITORIAL: Sloggi Collaborates with 032c Workshop

Comfortwear is still very much in, as the collaboration between 032c WORKSHOP and Sloggi proves. 032c’s Creative Director Maria Koch designed a compact 11-piece collection of gender-equal pieces.

Maria defined the vision for her collection as such: “Limit everything to the bare essentials. But don’t remove the poetry.”

Comfort and innovation

The collection focuses on essential, elevated basics that embody the Sloggi spirit of comfort and innovation. Silhouettes for all body types in a nature-inspired color palette can be mixed and matched, but if you ask us for some styling advice, we do appreciate a good ton-sur-ton.

The idea for a collab came at a time when comfort and fashion were being redefined around the world. The last few years have shaped fashion and inspired Sloggi, the pioneer of comfortable bodywear, to expand its range with a new clothing category. With 032c and Maria Koch, as the creative lead, the ideal start for the loungewear sector was created. She and her team are as obsessed with culture as Sloggi is with comfort; it’s an ideal match.

Sloggi x 032c by ENFNTS TERRIBLES

When Sloggi asked us to capture the collection, we decided to play with the aspect of softness and comfort and create a contrast. Models’ faces and bodies looked battered while wearing silhouettes from the collection that look neat and comfortable. Photographer Oriane Verstraeten perfectly managed to play with the concepts of beauty and pain.

The full 032c x Sloggi collection is now available through the Sloggi webshop and selected stores worldwide. 

Photography by Oriane Verstraeten
Creative direction, styling and production by Dries Vriesacker/ENFNTS TERRIBLES Studio
Makeup and hair by Sanne Schoofs
Set assistants Mats Baelus and Veronica Van Belle

Models: Ignace and Rocky

Location: MADE Estate, Noenoe Antwerp

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