Esprit Pride Collection Craig & Karl

ENFNTSTERRIBLES

31 May
Fashion

Esprit x Craig & Karl: A Colorful Celebration of 50 Years of Pride

In our minds Esprit is a typical 2000s brand, famous for its qualitative basics. Little did we know that it was founded in California in the ’60s, inspired by the revolutionary spirit of that decade. Celebrating real people and togetherness has been the brand’s clear philosophy from the beginning. Therefore, it was an obvious choice to realize a special collab in honor of 50 years of Pride. In partnership with designer duo Craig & Karl, the brand launches a colorful capsule collection today, focussing on “love is love”.

Love is Love

“Love is universal, it exceeds sex, ethnicity and religion”. This is the message Esprit wants to put in the spotlight through the collaboration with Craig & Karl. Just like the Pride, the collection spreads a colorful message of love, equality and unity.

Designers Craig Redman and Karl Maier are famous for their colorful creations in which social topics are addressed in a funny and well thought-out way. In the past, they collaborated with Google, LVMH, Apple and Tate Modern, amongst others. For this collection they played with one of Esprit’s most iconic prints; stripes. The color palette is obviously inspired by the rainbow since it’s the symbol of the LGBTQ+ community and stands for equal rights and visibility.

Esprit Pride Collection Craig & Karl

Be Who You Want To be

“Be who you want to be and love who you want to love” is what Craig & Karl want to tell with the collection. To empower the message of equality, transgender model Teddy Quinlivan, lesbian model Marinet Matthee and bisexual model Reece King are featured in the campaign. All styles in the collection are created for anyone who wants to wear them in their own personal way.

As part of the collaboration with Craig & Karl, Esprit donates 12.500 meals to homeless LGBTQ+ youngsters via the Ali Forney Center in New York.

The collection will be available as from today and is sold in 16 European cities and via www.esprit.com

Esprit Pride Collection Craig & Karl
Esprit Pride Collection Craig & Karl
Esprit Pride Collection Craig & Karl
Esprit Pride Collection Craig & Karl
Esprit Pride Collection Craig & Karl
Esprit Pride Collection Craig & Karl
Esprit Pride Collection Craig & Karl
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