24 Mar

EXCLUSIVE: Behind-the-Scenes at Boss X Russell Athletic With Bella Hadid and Alton Mason

Boss and Russell Athletic, two innovators in different fields, got together to make their first ever joint collection and we’re not mad at it! The two iconic brands launched the debut collection with a dynamic video presentation featuring models like Bella Hadid, Alton Mason and more. We can exclusively show you the behind-the-scenes images from the video shoot!

Fusing the art of tailoring with nostalgic storytelling of classic sportswear, the two brands succeeded in bringing the sort of pioneering attitude that we absolutely love.

Tailoring and sportswear

Ricardo Aranda, Vice President of Russell Athletic, says: “Innovation and reinvention are important to Russell Athletic and BOSS, and we’re really excited about what we’ve created together as a result. By finding inspiration in both brands’ archives and exploring the creativity inherent in tailoring and sportswear, we’ve made a collection that’s fit for a new generation.”

The collection, containing several unisex pieces, is available right now on BOSS.com.

Have a look at the exclusive behind-the-scenes images of the Boss x Russell Athletics presentation below and watch the full show on the Boss Instagram page.

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