The BOSS Spring/Summer 2023 collection combines a city-inspired spirit with a summery, off-court lifestyle in the brand’s signature color palette: black, white, and camel. The result is a sophisticated yet relaxed assortment in which the BOSS codes blend seamlessly.
EXCLUSIVE: Gigi Hadid Stars in New BOSS Campaign with Naomi Campbell and More
The Boss Spring/Summer 2023 campaign is a celebrity-filled exploration of what it takes to become a BOSS. The new season takes a closer look at the building blocks behind the empowering motto “Be your own BOSS” while inspiring others to embrace their full potential and live life on their own terms: with confidence, style, and a forward-looking vision.
Exclusive behind-the-scenes image of Gigi Hadid at the Boss campaign shoot
Gigi Hadid, Naomi Campbell, Maluma, and more
The main campaign focuses on some of the world’s biggest stars, including supermodels Gigi Hadid, Naomi Campbell, singer Maluma, South Korean actor Lee Minho, TikTok star Khaby Lame, and Italian tennis player Matteo Berrettini.
Each of these celebrated and globally recognized talents overcame obstacles and personal struggles to become their own BOSS. Holding a photo of themselves from when they were a child, the faces neatly personify the fact that BOSSes aren’t born; they’re made.
Images: BOSS
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