ENFNTSTERRIBLES

14 Jul
Music

Exclusive Interview: Joey Bada$$ Is the New Face of Paco Rabanne’s 1 Million

Brooklyn is the home of many big hip-hop stars and is also the place where rap superstar Joey Bada$$ developed his love for music. At the age of seventeen, he released his first mixtape and later became one of the most important acts in the industry. Recently, Bada$$ expanded his creative world as an actor, writer, and director and is prepared to inspire an even bigger audience. So more than enough reasons for French fashion empire Paco Rabanne to make him the new face of their 1 Million perfume, and we’re glad to share an exclusive Q&A with the 25-year-old superstar.

Joey Bada$$, welcome to the Million nation. How does it feel to become a member of the Paco family?

It feels amazing. It feels like royalty.

Before we talk a bit more about your Paco Rabanne campaign, we’ve got six rapid-fire questions to get to know you better.

1. Do you have a role model or a benchmark in the profession?

I consider myself my own role model.

2. How would your classmates describe you?

Outgoing, charismatic, funny, and smart.

3. When did you first know you wanted to become a rapper?

I never actually told myself that I wanted to be a rapper. I never ever made that decision. I just always liked to rap, and it just happened.

4. What is the last book you read and the last movie you saw?

Book: Emotional Intelligence 2.0. This book is a must-read for everyone living and breathing. It goes into a topic that most of us don’t speak about. That is simply, emotional intelligence, which is the awareness of understanding your own intolerance and how to use this to manage your life and relationships.

Movie: Bohemian Rhapsody. The movie is moving and captivating. I love how they portrayed Freddie Mercury and Rami Malek is my boy.

5. What are you most proud of?

Becoming a millionaire at the age of 21 because it’s been one of my goals since I was a kid. I dreamed about it for a long time and made it.

6. What is your daily beauty routine?

I wake up in the morning and tell myself how beautiful I am.

That’s a pretty amazing thing to hear at the start of your day. So let’s talk about your first collaboration with Paco Rabanne. How did you feel when you found out you were going to be in the new Million commercial?

This was my first collaboration with the brand, and I felt amazing. It goes back to my relationship with fashion: “Hey, old friend how you doin’?” It’s that friend who, you know — who is always busy. The friend that doesn’t have any time for you, but you always enjoy their company. Fashion is always doing other things and so am I, but we love spending time together.

What comes to mind when you think of the Paco Rabanne man?

Someone who is royal, elegant, and a total badass. Someone who doesn’t give a fuck.

You’re not the only one who’s starring in this campaign. You’ve got five accomplices: Alton, Levi, Simona, Londone, and Dree.

They’re all amazing. Shout out to all of them. I don’t think they could’ve picked a better group of individuals to do this campaign.

So how would you describe the Million nation?

A group of like-minded people who aspire for bigger things in life.

Any crispy behind-the-scenes anecdotes to share with us?

New album on the way. New music Friday 7/17.

We have to talk about your last album All-Amerikkkan Bada$$, which added a new political dimension to your music. Do you think it is important to carry a political message as an artist?

I don’t think it’s imperative to carry a political message, however, I do think all artists have a responsibility to use their voice to speak for the millions of voiceless people. With great power comes great success, and we should use that power to spread positive awareness messages, but I don’t think every artist needs to do that. I don’t think every artist is equipped enough to speak on certain topics, they just need to stand behind people who know what they’re talking about.

What inspires you to create music?

Everyday life inspires me. Anything that I experience, things I go through; relationship, life, and love.

In the past, you’ve expressed your wish to go behind the camera at some point. Any plans to make it a reality?

No time soon. I still have got a lot to do in front of the camera before going to the back.

How do you see your career evolve?

Everything that I could possibly want is on the way. When you ask me that question, I see it evolving to the furthest point.

Photos by Quentin de Briey

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