“Epic Parties Imagined By You”
To enter the Desperados party, guests had to go through a teeny-tiny tent with the Desperados logo. This was the entry to a conceptual tunnel, that led them to the big hidden party tent. The XL-attributes were the eye-catcher of the party, making the visitors feel like they entered an enlarged camping tent. This idea was a Belgian initiative to end the uninspiring vibe of the camping site.