“It’s fascinating to see brands changing because of COVID because it was clear prior to COVID that we were going the wrong way, but then nobody wanted to change. Now change is in, so fashion wants to change,” said fashion critic Pam Boy on Twitter, adding “lol good job” to it.
Fuck the system
The system is broken, so we must change it. Saint Laurent was one of the first to announce that it is leaving the Paris Fashion Week schedule. Later, an open letter led by Belgian designer Dries Van Noten was sent out, asking the industry leaders to change the failing system. It’s calling for a rethink of global fashion weeks and an end to excessive discounting. The CFDA and the British Fashion Council already spoke out their support for a big change in the industry.
Recently, Gucci also joined the group of rebellious brands and designers, announcing to go season-less, whatever that may mean. In the words of the brand’s creative director Alessandro Michele: “I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call.”
The message is nearly almost the same; the system was broken and near-impossible to keep up with. Now we have a unique chance to fix it.