h&m x love stories collab

Paulien Eeckels

2 Jun

Our Favorites from the Second H&M x Love Stories Collab

H&M and Love Stories are both thrilled to work together for the second time. For this collab, Marloes Hoedeman (founder of Love Stories and H&M’s in-house design team), designed a flirtatious swimwear collection.

Mix ‘n match

This collection definitely has a ’70s vibe. Think a pallet of pink, vintage green and orange in combination with romantic prints and the perfect sporty silhouettes. Actually, Marloes Hoedeman got inspired by the photography of Slim Aarons and Hoedeman’s holidays in Ibiza. The collection was created for the girl who wants to surf as well as sunbathe. Like their first collaboration, they stayed true to Love Stories’ “mix ‘n match” mentality. Every item in the collection is designed to be interchangeable.

This collection contains retro bandeaus, triangle bikinis and off-the-shoulder swimsuits. Summer accessories such as towels, sarongs, bags and loose beach tunes come in additional soft animal prints and sophisticated monograms.


The collection will be sold in selected H&M stores and online starting from July.

h&m x love stories collaboration
h&m x love stories collaboration
h&m x love stories collaboration
h&m x love stories collaboration
h&m x love stories collaboration
h&m x love stories collaboration

Photo credits: H&M

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