Mira Van Lierop

9 Apr
Fashion

First-Ever Patta X Tommy Capsule Collection Celebrates the African Diaspora Movement

The American clothing company Tommy Hilfiger partnered up for the first time with Amsterdam-based streetwear brand Patta for their Spring 2021 PATTAxTOMMY capsule collection. Inspiration for the collection was found in the Pan-African flag, Black unity, and community with the message “unity is strength, division is weakness”. 

The unisex capsule collection is inspired by iconic pieces from the Tommy Jeans archive and to celebrate the African diaspora movement, the iconic white, red, and blue Tommy colors have been replaced by the traditional Pan-African colors.

The Nigerian filmmaker Dafe Oboro (who has worked with Beyonce) even captured the videos for the collection in his short film Two Become One, adding stunning visuals to the campaign.

The capsule collection

The capsule collection will be available in adult and kid’s sizes and includes T-shirts, hoodies, sweatshirts, outerwear, jeans, and baseball caps. The T-shirts will feature the message, “Great principles, great ideals know no nationality.” Across the range, a hybrid Tommy Jeans flag is crossed with the Pan-African flag above the Patta logo and capsule theme of “Unity is strength, division is weakness”. 

As part of this partnership, Tommy Hilfiger and Patta will donate to The Black Archives from Amsterdam, Sistah Space from London, and The Good Neighborhood Collective from Milan. All three organizations were chosen for their dedication to celebrate and uplift the voices of Afro-descendants. Through the donations, both brands seek to further build on their work to drive awareness, education, and empowerment of the African diaspora movement.

PattaxTommy Capsule Collection African Diaspora Movement

Patta’s documentary, Katibo Yeye

The PATTAxTOMMY campaign wants to shine a light on the multifaceted nature of life in inner cities. To bring the message of the campaign home, Patta produced Katibo Yeye, a documentary directed by the award-winning Dutch film director Frank Zichem. The documentary follows the Suriname-born Clarence Breeveld who now lives in the Netherlands as he attempts to trace the shipping route from Ghana to Suriname. Breeveld follows the route that his enslaved ancestors traveled while visiting locations where slave trading took place. If you’re interested in the documentary, it’s available on the PATTAxTOMMY website for a limited time only. 

The PATTAxTOMMY capsule collection will be available via the Patta retail network and PATTAxTOMMY’s website globally beginning Friday, April 9, 2021. Selected wholesale partners will have the collection starting April 16, 2021. 

PattaxTommy Capsule Collection African Diaspora Movement
PattaxTommy Capsule Collection African Diaspora Movement
PattaxTommy Capsule Collection African Diaspora Movement
PattaxTommy Capsule Collection African Diaspora Movement
PattaxTommy Capsule Collection African Diaspora Movement
PattaxTommy Capsule Collection African Diaspora Movement
PattaxTommy Capsule Collection African Diaspora Movement
PattaxTommy Capsule Collection African Diaspora Movement

Photo credits: Patta x Tommy

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