Found at 111 Boulevard Beaumarchais, this 50-square-meter pop-up spot is a temporary home for team-ups between brands and Merci. The inside has been smartly set up to give a modern twist to GANT‘s deep history, inspired by East Coast university campuses. The furniture and colors honor GANT’s Ivy League beginnings and American sportswear history, with little nods to its college roots.
At the pop-up, a selection of key pieces from GANT’s FW23 collection, like Oxford shirts, varsity jackets, and ruggers, will be shown. These will go together with a special set of clothes created with Merci, featuring a unique varsity jacket that’s a classic part of American sporty style. Also, people visiting can check out the GANT Relove Shirt Shop, a collection of old shirts picked out by GANT’s Creative Director Christopher Bastin. These are sourced from the brand’s archive and offered exclusively for purchase.
