Gosha Rubchinskiy’s show took place in Russia. This time, fashion editors from all over the world had to travel to Saint Petersburg for the runway show. The show itself was well thought out and very strong. Rubchinskiy took a look at the past to get his inspiration for this collection. He particularly did some research on Russia’s early football and electronic music cultures. Saint Petersburg’s soccer club was one of the first in Russia. It was the Brits who founded Russia’s very first football association, the St. Petersburg Football Club, in 1879. Now, 121 years later, the country will host the 21st FIFA World Cup in 2018. This is what inspired Gosha to focus on Russia’s soccer culture.
As for the electronic music, which was the designer’s second inspiration for this collection, he didn’t really have an explanation apart from that it just intrigues him. “Football, music, nightlife, fashion—all help to unite people,” said Rubchinskiy after the show to Vogue Runway.
For this collection, Rubchinskiy renewed his collaboration with Adidas’ football division. He also debuted designs with British milliner Stephen Jones, as well as a surprise collaboration with Burberry.