Regardless of the criticism, we predict that this collection might perform well when it comes to sales. Today the new bag collection was launched. It’s not the most innovative one, but there are some commercial highlights. It was a very smart strategy to re-introduce the original Celine logo. Everything logo has performed well the past seasons, look at what happened at Dior.
Lady Gaga has been spotted already a while ago with the new “16” bag which was a good move. Yet again, it’s not a cutting-edge creation, but it’s a great classic. History has proven that you don’t always need the most original design to become a bestseller.
Shop the collection via celine.com