Bérénice Le Liepvre

24 Aug

Best High Fashion Face Masks Throughout History

It’s the summer 2020 essential, you can’t go out without seeing them on everyone’s faces, however, they’ve been around for a few years now. Yes, we’re talking about face masks. Although we can easily expect more face mask designs in the future from high fashion brands, here are some from past collections that made some waves.

McQueen AW96

In his collection named ‘Dante’, after the 14th-century Italian poet whose “Divine Comedy” shows a metaphorical vision of the afterlife, some models wore a black face mask with a crucified Christ between the eyes almost associating religion as a third eye.

Martin Margiela AW1995

During the supermodel era, when the reviews and critics were all about who walked shows instead of the actual garments, the disruptive Martin Margiela decided to put a red veil on his models’ faces for his AW95 collection so that the press and audience could focus on the garment. This anonymity quickly was part of the house’s DNA. In many other presentations, the models’ identities are hidden with face masks, veils, or even wigs, showing that anyone could be a Margiela woman.

Louis Vuitton AW2008

Under Marc Jacobs’ artistic direction, Louis Vuitton sent an army of 12 sexy nurses out on the runway wearing hats spelling out the house’s name with monogrammed lace face masks to present his new bag design. The nurses, who were inspired by painter Richard Prince, were highly praised by critics, and Sarah Mower described it as “typical Jacobs”.

Dior Couture SS2018

Where some face masks can hide someone’s identity, it can also highlight some features. For the SS18 Couture collection, creative director Maria Grazia Chiuri decided to bring attention to the models’ eyes, who had very surrealistic and dramatic eye makeup, by using elegant black sheer tulle face masks.

Marine Serre FW19

In her FW19 show, Marine Serre depicted an apocalyptic and futuristic vision of our world and imagined the clothes we would wear, including face masks just like we know them now. The face masks, printed with her iconic moon logo, were made in collaboration with a French filtration brand (R-Pur) as an anti-pollution system. Since the outbreak of COVID-19, all of the Marine Serre face masks are sold out, which tells us that her vision is perhaps becoming a reality.

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