23 May

Here’s What We Know so Far About the H&M Collab with Giambattista Valli

H&M announced its new designer collaboration with Giambattista Valli. The first looks of the collection premiered on the red carpet of the AmFar gala in Cannes, modelled by Kendall Jenner, Chiara Ferragni, Bianca Brandolini, Chris Lee [Li Yuchun], H.E.R., and Ross Lynch. The pre-drop of the collection will launch this Saturday, the 25th of May.

“Giambattista is really a master when it comes to beauty and glamour and sophistication, we’re really happy to be working with him,” said Ann-Sofie Johansson, H&M’s Creative Advisor to Vogue. “We always want to have different takes on the collaborations. This is different compared to Moschino last year. It’s the first time we’re working with someone doing couture.”

Couture on a budget

Giambattista Valli is most known for his couture collections of big and impressive gowns, mostly made out of high quality tulle. They sell at prices that the normal people, like you and me, could never afford. In that sense, this collaboration is something good. You know, bringing couture to the people who usually can’t afford couture.

We’re very curious to see and feel the collection in real life, though. With prices ranging from $17.99 to $649, we’ll have to wait and see if – and how – they’re going to be able to keep the same high quality fabrics and details. They’re definitely setting the bar high and we’re not sure they are going to be able to deliver the quality we’re used to get from a Giambattista Valli collection. Tulle is is a fabric that has a high risk of looking cheap.

Kendall Jenner in H&M x Giambattista Valli at the AmFar gala in Cannes

Kendall Jenner in H&M x Giambattista Valli at the AmFar gala in Cannes

Giambattista Valli Menswear!

Saturday’s pre-drop features clothes and accessories, including an interpretation of the gobstopper-sized natural pearl necklace Valli never takes off. But more importantly, it includes a few menswear looks! That’s a first for the designer.

Giambattista Valli explains: “It was very fun to do men’s for the first time. You know, girls pick up things from men’s wardrobes. The Valli boys get prints, some shapes, some materials, and some embellishments from girls—they took it from her wardrobe.”

Release date

Usually, when H&M’s designer collaborations are announced, we have to wait a few months before it’s actually for sale. This time, the company seemed to be inspired by the see now, buy now model. The collection is dropping just two days after the official announcement, on Saturday the 25th of May, in 12 selected stores from all over the world. The full collection will have a second drop on November 9, 2019.

Click here to see the full collection on our instagram feed and follow us for more updates.

Ross Lynch in H&M x Giambattista Valli at the AmFar gala in Cannes

Ross Lynch in H&M x Giambattista Valli at the AmFar gala in Cannes

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