Gladys Ferro

How the Harry Potter Theme Song Resulted in the Very First NFT-Expo in Belgium

Three years after their first collaborative album, Yung Mavu and Chuki Beats combine their talents once again on their brand-new album ‘Matter Of Time II’. Yung Mavu and Chuki Beats have the type of chemistry that would make any music editor feel groovy, but with this release, the Belgian-based artists are pulling out all the stops. Including some magical things such as web3 and NFTs.

Together with their sophomore album, the duo launches an NFT pop-up exhibition presented in Antwerp, Belgium. An absolute first in collaboration with the MAS, the city of Antwerp, and 32WORLDWIDE. Project manager Tonya Schamp, entrepreneur, marketeer, and part of the 32WORLDWIDE team, put together an exhibition in which the Matter of Time II album is presented by the means of 12 digital artworks. This collection will be on display from Friday, March 11 until Monday, March 28 in the MAS pedestrian promenade. Afterward, the works will be offered for sale online by auction.

What makes this project so special is that each digital artwork is linked to a unique value that benefits only the owner. Whoever succeeds in acquiring one of the NFTs at the auction will be assured of several special benefits. These can range from a studio session with Chuki Beats to free admission to all Yung Mavu concerts for the coming year, or even a supporting role in the duo’s next music video. An innovative and fun way to thank the fans and their huge online community. And after two years of the pandemic, it’s a nice gesture to bridge the gap between online and offline.

The design of the NFT collection comes from the Belgian design team ONEONE. They based this on the idea of a watch, with the 12 artworks referring to the 12 hours on a clock. One of the NFTs will be donated to the MAS.

With this, Yung Mavu answers the question, “What is Antwerp heritage and what can be improved?” of the youth team, MAS in Jonge Handen. This year they challenged the Antwerp youth with this question. Yung Mavu bundled his approach in an NFT with a nod to the Antwerp pedestrian tunnel. Where he filmed his very first music video, a freestyle over the Harry Potter theme song called “Black Magic“, that went viral worldwide with over 30 million views.

The NFTs will be showcased at the MAS in the coming weeks before getting auctioned online. With one NFT becoming part of the permanent collection of the City of Antwerp. And that’s how the Harry Potter theme song resulted in the first-ever NFT-expo in Belgium. (And yes, it’s still fuck Slytherin.)

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