A Fashionable 24 Hours in Brussels


How to Spend 24 (Fashionable) Hours in Brussels?

When we think of great fashion destinations Paris, Milan, New York and London are mostly on top of our list. But there are plenty of others worth a mention. Brussels for example. The capital of Belgium isn’t the most “exotic” destination but shopping-wise it has a lot of interesting places to offer. Basically every big brand has a flagship store in the city and there are quite some smaller boutiques with a beautiful selection.

Since not all the shops are located within a radius of 100 meters, having a practical means of transportation is always handy. The Ibis hotels in Brussels recently teamed up with Renault. All of them have a Twizy available to loyalty and business members. It’s the tiniest car in the Renault offer and fully electric. Because of its size it’s very easy to park and you’re way faster than when doing everything by foot or public transport. Ideal for a day of shopping. The only disadvantage (or call it an advantage): shopping till you drop won’t be an option. There’s simply not enough room in the Twizy to stuff all your bags. So… think before you buy.

Smets Store

Smets store recently moved to a smaller location in the center of Brussels. Not a bad decision if you ask us… The shop offers a wide range of menswear with brands such as Vetements, Off-White, Balenciaga, Gucci, Gosha Rubchinskiy, MISBHV, Acne Studios, Palm Angels and Givenchy. And there’s a smaller section for women with Victoria Beckham, Acne Studios, GRLFRND denim, Givenchy and others… We guess these labels are reason enough to pay Smets a visit.

Follow Smets Store on Instagram here.

Smets Store – rue de Namur 68 – 1000 Brussels 

A Fashionable 24 Hours in Brussels
A Fashionable 24 Hours in Brussels


Stijl is known for its selection of Belgian brands. Or at least there’s always a link with Belgium. An advantage might be that the country has a serious amount of great designers and labels to fill a store with. Think Dries Van Noten, A.F. Vandevorst and Sofie D’hoore. They also sell Vetements and Y/Project… since Demna Gvasalia and Glenn Martens graduated at the Academy of Antwerp, it fits the picture.

Follow Stijl on Instagram here.

Stijl – rue Antoine Dansaert 74 – 1000 Brussels


Icon, what’s in a name, has been an Icon in Brussels for many years now. It’s a womenswear only shop located in the Dansaert area with a selection of established and upcoming brands. One of recent personal favorites is Valentine Witmeur Lab. A young Belgian knitwear label with that little extra touch. But you’ll also find collections from Acne Studios, Roseanna, Philippe Lim and many others at this cosy shop.

Follow Icon on Instagram here.

Icon – 5, Place du nouveau marché aux grains – 1000 Brussels 

A Fashionable 24 Hours in Brussels
A Fashionable 24 Hours in Brussels

Hunting & Collecting

Hunting & Collecting is a deco, sports & streetwear, high fashion and accessory palace for men, women and children. Once you enter this shop, there’s a rather big chance you won’t leave anytime soon. There’s just so much going on… when you think you’ve seen it all, there’s another accessory corner you missed. The list of brands they’re selling is long and interesting, going from MM6 to T by Alexander Wang to Off-White and Nike. Good thing is that not everything is extremely expensive. Even with a smaller budget you’ll be able to afford something.

Follow Hunting & Collecting on Instagram here.

Hunting & Collecting – 17, rue des Chartreux – 1000 Brussels 


Parisian brand Iro recently opened 2 flagship stores in Belgium, one of them located at the Avenue Louise in Brussels. It has been one of our favorite French labels for a while now. The collections are always a good mix between edgy, street, feminine and cosy. This season it’s no different. Beautiful destroyed knitwear, frivolous dresses and blouses, denim, sweaters and hoodies that look just that little different. But the absolute fw17 winner are the silver boots… no doubt about it!

Follow Iro on Instagram here.

Iro Store – 82 – 84, Avenue Louise – 1000 Brussels

A Fashionable 24 Hours in Brussels
A Fashionable 24 Hours in Brussels


Cyrielle, the founder of Kure, was a blogger / influencer avant la lettre. You know, when blogging was still done out of passion instead of greed. She turned her sense of style into a profitable project and so Kure was born a few years ago. The shop has a wide selection of all different kinds of brands. There’s a more luxurious section with Alexander Wang and Anine Bing. But you can definitely mix and match with the more affordable pieces from Levi’s and Just Female. Just to name a few… Cyrielle regularly posts her favorite outfits on Instagram so don’t forget to have a look for some serious inspiration.

Follow Kure on Instagram here.

Kure – 78, Avenue Louise – 1000 Brussels

Lunch break: Chez Richard

One important detail: don’t forget to eat & drink while you’re on a shopping tour… Last May Chez Richard opened its doors (read all about it here) and it quickly became the place-to-be. This Paris inspired hotspot is just on point on all levels. Food, drinks,… even their toilets are worth a visit. Put it on the planning next time you’re in Brussels!

Follow Chez Richard on Instagram here.

Chez Richard – 2, rue des Minimes – 1000 Brussels

Photo credits: ENFNTS TERRIBLES, Google
With special thanks to Ibis Hotels & Renault Twizy

A Fashionable 24 Hours in Brussels

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