It’s no secret that HUGO designs to push people to be their true selves. At the moment, the label is setting the bar even higher by letting you add a personal twist. On March 8, 9 and 10, HUGO will introduce to you the brand’s latest personalization tool: HUGO Reversed. From 10 a.m. till 7 p.m., you’re all welcome in the Antwerp store to discover the unisex collection of basics which you can personalize in-store while vibing to your favorite beats.
HUGO Launches Its Reversed Project in Antwerp and You’re Invited!
Anno 2019, unisex isn’t only about gender. It involves who you are in its entirety, no matter your skin color, conviction or background. At ENFNTS TERRIBLES, we’re inviting everyone to the party and so does German brand HUGO.
HUGO Reversed in Antwerp
How does HUGO Reversed work? It’s all pretty simple! Pick a tee (€59,95) or sweatshirt (€109) and brainstorm about the text you would like to add. It can be your initials, your name or any word that defines who you are. There are three basic colors to choose from: black, white and gray. This tee or sweat will no doubt become your summer favorite so choose wisely.
For the launch of HUGO Reversed, we personalized our own T-shirts imprinted with ENFNTS, TERRIBLES and HUGO. Together with photographer Merel Hart we went for a walk in Brussels to capture our vision of the brand’s individual style.
Practical info:
HUGO Antwerp
Huidevettersstraat 47
2000 Antwerp
March 8 – 9 from 10 a.m. till 7 p.m.
March 10th from 12 a.m. till 6 p.m.
Photography by Merel Hart
Production and styling by ENFNTS TERRIBLES
Makeup and hair by Sanne Schoofs
Models: Cyrine and Pablo from Unit Model Management
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