ENFNTSTERRIBLES

HUGO Launches Its Reversed Project in Antwerp and You’re Invited!

Anno 2019, unisex isn’t only about gender. It involves who you are in its entirety, no matter your skin color, conviction or background. At ENFNTS TERRIBLES, we’re inviting everyone to the party and so does German brand HUGO.

It’s no secret that HUGO designs to push people to be their true selves. At the moment, the label is setting the bar even higher by letting you add a personal twist. On March 8, 9 and 10, HUGO will introduce to you the brand’s latest personalization tool: HUGO Reversed. From 10 a.m. till 7 p.m., you’re all welcome in the Antwerp store to discover the unisex collection of basics which you can personalize in-store while vibing to your favorite beats.

HUGO Reversed in Antwerp

How does HUGO Reversed work? It’s all pretty simple! Pick a tee (€59,95) or sweatshirt (€109) and brainstorm about the text you would like to add. It can be your initials, your name or any word that defines who you are. There are three basic colors to choose from: black, white and gray. This tee or sweat will no doubt become your summer favorite so choose wisely.

For the launch of HUGO Reversed, we personalized our own T-shirts imprinted with ENFNTS, TERRIBLES and HUGO. Together with photographer Merel Hart we went for a walk in Brussels to capture our vision of the brand’s individual style.

Practical info:

HUGO Antwerp
Huidevettersstraat 47
2000 Antwerp

March 8 – 9 from 10 a.m. till 7 p.m.
March 10th from 12 a.m. till 6 p.m.

Photography by Merel Hart

Production and styling by ENFNTS TERRIBLES

Makeup and hair by Sanne Schoofs

Models: Cyrine and Pablo from Unit Model Management

Bottega Veneta black chunky boots The Bottega Veneta Boots Du Moment We can’t profess our love enough when it comes to the arrival of Daniel Lee at Bottega Veneta. He single-handedly…
Bape x Eastpak AAPE by *A Bathing Ape® X Eastpak: Travel in Camo Eastpak is specialized in dropping the collabs we all need in our lives. Raf Simons, Marcelo Burlon and White Mountaineering…
We Threw a Party with Tommy Jeans in Antwerp and This Is What It Looked Like Last week, we teamed up with Tommy Jeans to co-host its one year anniversary party in Antwerp. We invited some…
Raf Simons, Glenn Martens and More to Speak at the 2019 Fashion Talks For the fourth time, Flanders DC is hosting Fashion Talks in Antwerp. In the past few years, the conference already…
X

Subscribe here for free pizza*

(*Pizza might actually be our newsletter)

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.