ENFNTSTERRIBLES

HUGO Launches Its Reversed Project in Antwerp and You’re Invited!

Anno 2019, unisex isn’t only about gender. It involves who you are in its entirety, no matter your skin color, conviction or background. At ENFNTS TERRIBLES, we’re inviting everyone to the party and so does German brand HUGO.

It’s no secret that HUGO designs to push people to be their true selves. At the moment, the label is setting the bar even higher by letting you add a personal twist. On March 8, 9 and 10, HUGO will introduce to you the brand’s latest personalization tool: HUGO Reversed. From 10 a.m. till 7 p.m., you’re all welcome in the Antwerp store to discover the unisex collection of basics which you can personalize in-store while vibing to your favorite beats.

HUGO Reversed in Antwerp

How does HUGO Reversed work? It’s all pretty simple! Pick a tee (€59,95) or sweatshirt (€109) and brainstorm about the text you would like to add. It can be your initials, your name or any word that defines who you are. There are three basic colors to choose from: black, white and gray. This tee or sweat will no doubt become your summer favorite so choose wisely.

For the launch of HUGO Reversed, we personalized our own T-shirts imprinted with ENFNTS, TERRIBLES and HUGO. Together with photographer Merel Hart we went for a walk in Brussels to capture our vision of the brand’s individual style.

Practical info:

HUGO Antwerp
Huidevettersstraat 47
2000 Antwerp

March 8 – 9 from 10 a.m. till 7 p.m.
March 10th from 12 a.m. till 6 p.m.

Photography by Merel Hart

Production and styling by ENFNTS TERRIBLES

Makeup and hair by Sanne Schoofs

Models: Cyrine and Pablo from Unit Model Management

Nike Releases New Documentary About Its Air Max Sneaker To celebrate the anniversary of the Nike Air Max sneaker, Nike has released a 24-minutes documentary that tells you the…
Designer Darlings: Kofi Von Ohene’s Margiela Sneakers Together with the upcoming photographer Ines Vansteenkiste-Muylle, we collaborated on our new series ‘Designer Darlings‘. In the past three weeks,…
Komono Challenges Creatives to Spread a Message of Creativity and Positivity Belgian accessory brand Komono, most known for its sunglasses and watches, is launching ‘A Moment With’, a digital curation of…
Designer Darlings: Shanice Engel’s Stunning Gucci Sunglasses Interesting personalities always have exciting designer items in their closet, because fashion is a way to express who you are…
X

Subscribe here for free pizza*

(*Pizza might actually be our newsletter)

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.