Maxim Meyer-Horn

14 Mar 2021
Music

Interview: Boy Sim Is Back as a Futuristic Cowboy

Fans of Slayyyter and Charli XCX should listen up because Boy Sim is the act to keep an eye on within the next months. With a few internet hits under his belt, Boy Sim has traded in his Y2K aesthetic for a cowboy hat and boots. If “Fire” is anything to go by, Boy Sim is proving that he is evolving and maturing as a pop artist and has the potential to be a pop hit machine, whilst maintaining the identity and personality that made him popular in the first place.

Your new song “Fire” is a huge shift to a more commercial sound, what inspired this?

I’ve always been a huge fan of pop music. I love Madonna, Janet, Lady Gaga, Prince, Max Martin, Britney, etc. I love big-sounding pop music with a whole lot going on in the mix. It’s something I’ve always wanted to do but never really had been able to accomplish until recently. “Fire” was my first step toward making this kind of big, commercial pop type music and I was really proud of it, so I decided to keep making music and see what would come out of it.

What is your process when you conceptualize your vision?

When it comes to music and songwriting, I start with simple chord progressions and just let my mind run loose. I save the tweaking and editing for later. Once I have a solid base of a song, I’ll expand upon it and make it sound bigger, to put it simply. I’m huge on melodies and counter-melodies, so I love incorporating tons of different melodies into one song because it makes for something huge and over-the-top. I love writing my own lyrics because I feel like I have a lot to say, and it’s so nice when people can relate. When it comes to visuals and imagery, I’ve always been obsessed with this kind of flamboyant cowboy-vampire aesthetic, and it’s really stuck with me. I’m from south Texas, so naturally, cowboy hats were something I grew up around.

In the age of playlists, it’s so easy to get pigeonholed into a certain genre, does this drive you to constantly reinvent yourself?

Like I said before, I’ve been releasing music since I was 13. I’m 24 now. I’ve seen the industry flip completely upside down. The streaming era and the age of playlists has really taken a huge toll on upcoming artists like myself, because it does pigeonhole us. So yes, that is why I decided to reinvent myself with my new music, and I love reinventing myself each time. Everyone contains multitudes, but I’ve always loved to show them off.

Do you see yourself ever taking a step back and introducing more people into the creative process?

Eventually, I would love to have someone take over some production aspects, and maybe even work with songwriters, but I don’t think I would ever just take a song that someone else has written and produced and just put my voice on it. I think I’ll always want to be involved in most aspects of the creative process, but it’s always been my dream to work with big-name producers like Shellback and Max Martin, and in that case, it’d be a no-brainer for me.

Pink Noise was a very important album in the post-PC era, do you feel your influence on the emergence of hyper-pop is understated?

Sometimes! After all this time and seeing how hyper-pop has evolved, I do think my influence is a bit understated, but also I feel that the hyper-pop scene is very saturated, so I don’t like to take credit for anything in that sense. The music I was making at that time was also very influenced by producers like AG Cook and SOPHIE, so there’s really no telling who’s influence came from where. However, I do feel that Pink Noise was underrated. That’s all I’ll say about that.

You produce, write and record all your music, how do you get inspired to take on all of these roles?

It’s kinda funny because I started making music when I was about 11 years old. I didn’t really know what I was doing, or what it was even called, but I would always write little songs and produce them on Garageband, and sing into my Macbook’s microphone. When I was about 13 years old I had self-produced an entire album, and released it on iTunes and Spotify. I had no idea what I was doing was called “producing”, I just knew it as making music.

It’s really all I’ve ever been good at, and all I’ve ever known how to do well, so I just kept at it. I love crafting a song from scratch, or finding a good sample and writing over it and making it my own. I am truly happiest when I make a song from scratch and get to create an entire world and story in one song, and it all comes from me. I think being authentic and doing everything yourself is important because I want people to know that artists are real humans with real emotions, and it also looks really cool on the credits.

What was it like to perform on Slayyyter’s sold-out Mini-Tour?

It was incredible, to be able to put on a show like that every night, and with someone I produced for, it was so cool! Slayyyter is incredible, to see her lay her heart out on the stage every night and look amazing while doing it was really inspiring.

What do you have planned for 2021?

There’s a lot in store! I can’t say much, but I really think I want to drop like, several albums this year. Or none. Who knows?

Interview: An Introspective Dive Into Ego, Art, and Raw Sound With Pop Icon Agnes After nearly two decades in music, Swedish artist Agnes is entering her rawest, most personal era yet. Her new album…
PREMIERE: GET INTO BIBI SECK’S BOX! Bibi Seck, Belgium’s celebrated DJ queen, known for her vibrant mix of house, disco, techno and all things funky, now…
10 Things Chibi Ichigo Says “BUH” Too Chibi Ichigo is nothing less than a lyrical genius. The Brussels-based artist has been grabbing our attention repeatedly over the…
INTERVIEW: PinkPantheress about Fashion and Self-Expression PinkPantheress has never been one to play by the rules, whether in music or in fashion. Just as her sound…
X

Subscribe here for free pizza*

(*Pizza might actually be our newsletter)

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.