Maxim Meyer-Horn

3 Dec 2022
Music

Interview: Introducing Scotland’s Viral Sensation Katie Gregson-Macleod and Her New EP

Music that gives us complete peace of mind and releases the purest emotions in all subtlety: that’s how we would sum up the music of Scotland’s Katie Gregson-MacLeod. Thanks to a demo version of her single “Complex,” she went viral overnight on TikTok and became the newest hope of the British music industry. Her newest single completes her second EP, which will put her even more on the map as someone to watch. We spoke to her on a sunny day in Amsterdam, where we caught up with her at the offices of her new label Sony.

What kind of music do you listen to?

It’s a bit of everything. I’m a big music fan, so I listen to everything that gets recommended to me. I’m currently falling in love again with songwriters like Ellie Smith and Carole King. I’m starting to write a lot right now, and listening to them motivates me to become a better songwriter. I’m currently listening to Blake Mills non-stop because my A&R is obsessed with him right now.

Why are you so attracted to all these sad feelings because, in real life, you come across as very happy?

I’m actually not a very dark, moody person at all but music and writing are the way I process every emotion. Or at least, mainly the difficult ones. It’s just my natural go-to, and I do it every day. There’s something lovely and cathartic about it. There are times when I’m not even in a bad place or mood, but things just come to me and are maybe the things I feel deep down without realizing it. Even traveling and these new experiences, the cogs just start turning. The song “Complex”, which reflects a very difficult moment, is not easy to express but far more easy to express through music. I don’t think about it so deeply; it just comes out of me, I guess. People expect me to be more dark and moody in real life, but that’s not the case.

Your debut EP Games I Play has dark themes but sounds quite uplifting. Do you like to play with these contradictions?

I love the crying-but-dancing genre. I love songs where you can strip away the production and hear the deeper words. Sometimes, I like to sit in my sadness and let the production reflect that, but I also enjoy the contrast, like in my first EP. I think Maggie Rogers mixes dance music, folk elements, and heavy lyrics so well. It’s super funny, especially live, when everybody is bonding over these experiences but all dance at the same time.

Your recent single “Complex” became such a breakout success. Are you still keeping up with everything that’s happening around the song?

I think quite early on I realized that the song had its own life beyond me. On TikTok, it was insane with all the covers and rewrites. The response to the song on that platform alone was amazing. It’s super hard to comprehend, and that’s still happening every day with getting tagged in posts and videos. Beyond TikTok, it has its whole life, and I can feel the impact of the song. The response to this song will always blow my mind because we even charted with that song, which is very special for me. I made this song without any budget and was just a live take that went up like a demo and got Top 60 in the UK.

How are you preparing for the next releases after having such a big hit?

There’s always going to be that added pressure now. From going to a relatively unknown, small independent artist to now, not only having a big record label system behind me but also having an audience, these add pressure, and I’m not going to pretend that they are not. For me, I’m just leaning all my faith in my writing. I’ve had moments the last couple of months where I was doubting if I was a good enough writer for all of this, but then I wrote a song I’m really connected to. It’s a lot of stress, but I’m really confident about the things I’m working on now. It’s very me and stripped back. I think people connected to “Complex” because it was so raw, and I hope the next stuff does the same.

It has the same resonance because I’m staying so honest. I’m working on stuff, and it will be soon that everyone can hear it. The next song I’m releasing is probably one of the favorites I’ve ever written, and I can’t wait to have it out in the world. I feel like I have an audience now to capture the attention of. Getting noticed at first is the hardest part, but I have the privilege now to have people who are waiting for new music. It’s an honor to have that. Beyond this next piece of work, I don’t want to rush anything. Everything with “Complex” happened fast, which was easy because everything was ready, but I want to be ready for the next steps.

The music video for “Complex” is inspired by Vanessa Carlton’s music video for “A Thousand Miles”. Why did you want to recreate the video in your own countryside?

It was this outlandish, silly idea that got too far. It’s so iconic and is from 2002, the year after I was born, but still feels timeless. “Complex” is a serious and emotional song, but it’s not entirely serious. I use clichés and jokey lines in the chorus. It’s a bit half and half. It’s serious but also meant to be a bit witty. I wanted to reflect that side of it in the video because I didn’t want it to have this very sad video. I’m not a very serious person, so I wanted this video to reflect my personality, and I have a very dry sense of humor. The video gets across the more emotional things but also the less serious parts of the song. Vanessa Carlton is also such a legend, so it was also nice to pay homage to her and use some very Scottish things like the bagpipes.

Scottish music is very traditional with, for example, bagpipes. To what extent did Scottish music inspire your sound?

Scottish Folk is hugely important to me and has played a big role in how I found my style as a writer. A lot of my adult life has been spent in Scottish folky pubs, and storytelling is so important there. When I lived in Edinburgh, I used to go to pubs where everybody sang their songs, and people would listen or even join in. It was this shared experience and moment where it was all about songwriting. All my songs start with me and my guitar or piano.

In these places, if you can grasp the attention of twenty people in a very small, busy, and noisy pub, the words you wrote must do something right. It’s such a good test audience. I’m from the Highlands, and the music from there is everywhere. Not all the traditional music like bagpipes is up my street—don’t attack me, Scottland—but our folk music is amazing. The Scottish indie scene has always done something cool, and I’m very lucky to be from where I’m from.

What’s your biggest wish for next year?

My goals had to move completely in a good way over the past couple of months. I reached goals that I would never have dreamed of in ten years in two months’ time. Now, I’m reevaluating and seeing what my goals are now. They’ve changed a bit, and my goals are obviously bigger, but there are also more personal goals, like in my writing. I do have big goals for next year, but finishing my debut album is the main focus. On the live side, there are certain festivals I’d like to play, like Glastonbury, TRNSMT in Scottland, or a festival in the US. My main focus is currently the creative goals, and I’d love to work with certain people or just write more. I have so many goals, but I’m also trying to figure them out right now.

Katie Gregson-MacLeod’s new EP ‘songs written for piano’ is out now on all platforms

Pictures by Jaime Molina
Special thanks to Kimberley Haesendonckx of Sony Music Belgium

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