We read a lot of interviews, but we want to hear it from you, how did you guys start the 032c magazine?
JK: If you call that a success… It resides in a mixture of stupidity and ambition. Stupidity in a sense of you just keep on working and believing in what you do. And if you’re lucky, somebody recognizes and acknowledges it… that’s like the sense of ambition. You can get something out of it if you really aim high. For me, that’s basically how the magazine started. We kept on doing that type of stuff. At the time there was a very specific Berlin condition because nobody would offer us a job. So basically everything we had was time. You know, people in London or New York would invest capital to start up something. We just invested time. And I think you can really see it with our products or the magazine. We’re not your typical magazine. Nothing is moodboarded, there are no researched JPEGs from the internet or Pinterest.
You guys have done a lot of editorials with inspiring/famous people. Bella Hadid, Frank Ocean, etc… How do you know it’s the right call for your production?
MK: When we pick someone, it’s pretty simple. We just reach out and find a fitting concept, styling and photographer and so on.
Where do you see 032C heading in the future?
JK: This is like a question from an assessment center right? Where you ask us what we’ll do in five or ten years (laughs). Well, we don’t have a fucking clue. I think it comes back to the sense of stupidity and ambition. With ambition, we mean that we want to excel at the level where we are. We always wanted to do something greater, we strive for more more more. But there’s no master plan to say that we want to be a real estate development agency in five years or to launch a restaurant. Also, we’re always open for new opportunities. For instance, we can talk now and out of that something could happen and then our five-year plan would be fucked. We’re a bit like an alligator. We’re floating, doing our stuff and if something comes our way we catch it.
MK: Let me give you an example. The first week of November, we’re launching a womenswear ready-to-wear collection. It’s very interesting for us to work on that collection and finding new ways to present that.