Maxim Meyer-Horn

23 May 2023
Music

Interview: Rebecca Black Invited Us Backstage During Her Let Her Burn Tour in Brooklyn

Rebecca Black is among the Internet’s biggest icons thanks to one of the most viral videos of the 2010s. “Friday” is a pop culture monument that everyone knows about and became the start of an incredibly fascinating journey. The American singer went through several stages, leading her to her debut album ‘Let Her Burn’. Now, she’s touring America and made a stop in Brooklyn, where our photographer Robin Schraepen got to visit her backstage. We chatted about her adventures as an artist, what it is like to be a pop star, and what this album means to her.

An internet icon like Rebecca Black doesn’t need an introduction. However, we would love to know how you would introduce yourself to someone who isn’t familiar with you.

(laughs) I’m Rebecca Black. I’m an artist; I’m queer. I’m quite passionate about performance, and I am definitely enamored with the worlds that can be created through darkness and fantasy in pop culture, pop music, and everything in between.

What’s the funniest rumor or conspiracy theory you’ve ever heard about yourself? You can either deny or confirm.

Once I heard that I hooked up with Angelina Jolie. I will neither deny nor confirm.

A debut is always a big moment in someone’s career, and it took you a while. How would you summarize the road toward Let Her Burn?

I felt its bigness throughout the process—sometimes for better and sometimes, probably, for worse. I’ve cast a lot of pressure on myself over the years, of course, in a way to prove myself. But the best moments in the album, I believe, came from the times I forgot anyone would ever hear it but myself. “Let Her Burn” is definitely an intentional statement to mark who I am. The more I sit with it, the more I can feel it as a very bold message to myself about how proud I am of who I’ve become and a marker of where to go next.

What do you want to showcase with the album?

I’ve always loved albums as chapters. As a fan of so many artists myself, there’s not much more I love than to see someone grow, experiment, and evolve throughout the years. This album was the moment to really go for it conceptually and begin to build a world like this for the first time. Like, I said, I love fantasy. I don’t think I’ve ever really showcased myself like this before. And maybe most importantly, I wanted to do it in a way that felt on par with everything out there. For it to be compared as equal and not as something that was just “good for Rebecca Black”.

Looking at your discography, we can see that you went through many different phases throughout the years. What inspired the sound you have now?

The threads of this album have been there for me for years. I had just never found the courage or ability to translate them. And there were a few people that I’d worked with that told me I’d be wasting my time if I went there. I’m a maximalist when it comes to sounds and production right now. I love that I have the freedom as a pop artist to make my sound as vast and varied as I want, so why not experiment as much as possible on my debut, you know?

You’re showing your fragility and emotions even more than ever on tracks like “Look At You”. Is it difficult for you to open up in your lyrics?

Not at all. I’d love to go miles deeper on the next project. The most intimate songs are always the most rewarding to see others connect with.

Let Her Burn is a brave pop album with many bops like “Crumbs”. What’s the coolest compliment you got about the album?

They’re honestly all cool. I’d never thought I’d get to hear anything like what I have over this release. It’s cool to see people who aren’t familiar with me so much these days hear it, or see the show and be straight-up shocked. I’d take that as a big compliment any day.

You released the album independently. How did you experience the freedom and responsibility that comes with that?

There are always pros and cons as an independent, but I’m extremely proud of what my core team and I were able to accomplish. Gatekeepers certainly do still exist within this industry, even as it’s changing. In my case, it can feel like we have to be so super specific about the choices we make in order to be taken as seriously as others. Everything was done because we believed in it, but at the same time, there are limits and challenges we had that I hope to break through next time.

Visually, you’re serving pop mother energy. How did you approach the visual aspect of your debut album?

Visuals are probably where I take myself the least seriously, to be honest. At least when it comes to conceptualizing! I always have something in my head the day we write, that’s what helps me write more than almost anything most days. So I try to follow that and then build out loads of boards and write paragraphs of whatever’s running through my head. The album cover, though, that idea came on a very random day thinking about the girl with the burning house in the background meme, lol. Once I had the title, then it was about getting me inside and outside of the house. Being burnt and being the one doing the burning simultaneously.

You’re currently touring through the US. Will you be taking this album tour through Europe or elsewhere?

God, I hope so! This is my favorite show I’ve ever done, and there’s so much to build with this. Hope to take it to places I haven’t yet been … I’d die to take this show to Mexico City.

Rebecca Black on stage in Brooklyn

What’s the next step in the mind of pop master brain Rebecca Black? What can we expect from you soon?

Other than continuing this tour, I’m writing. I feel like I’ve learned loads in every way from this last year. I’m at the seeds of it all again, but you’ll see me soon. This is only the beginning.

Rebecca Black’s debut album ‘Let Her Burn’ is out everywhere. 

Rebecca Black on stage in Brooklyn

Rebecca Black on stage in Brooklyn

Pictures by Robin Schraepen.
Interview by Maxim Meyer-Horn
Hair by Starlina10
Styling by The Gabe Bass
Makeup by Pat McGrath

Special thanks to Jordan and Steph of Frazes Creative

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