This week, Kering and LVMH signed a charter for “the well-being of models”. The charter also forbids the hiring of girls under the age of 16 to pose as adult models for shows or shoots. This isn’t coming as a surprise as, over the past, the fashion industry has received a lot of criticism for its use of underaged and “size zero” models.
Kering, which owns Gucci and Saint Laurent, and LVMH, which owns Louis Vuitton and Christian Dior, said their charter will go further, adding that all their fashion brands commit to banning models below size 34 for women and size 44 for men in French measurements from their casting requirements. The two are hoping that their actions will have an impact on the global fashion industry.