Earlier this week, she teased us with promotional posters for ‘Love’ that popped up in the streets of Los Angeles. The posters also read ‘Directed by Rich Lee’, which either means she’s also dropping a music video, or working on another short film like ‘Tropico’. Whatever it is, we’re excited to see it, as Lana never disappoints with her cinematography.
It also wasn’t really planned to release the new single today. But Lana Del Rey became victim of a leak tonight. Fans tried to stop it from spreading, but it was too late. As it was out there anyway, Del Rey decided to just drop it officially and wrote on social media: “Hey kids, thanks for listening- it’s OK that it leaked, because like I wrote up there, it really does come down to love and the intentions behind the music. That’s why this is a perfect first single, because this one is for you and I luv you.“