Let’s give you some background info on Levi’s and what the brand has done for the LGBTQ+ community. It was the first Fortune 500 company to extend health benefits to unmarried domestic partners, in 1992. Which was a sneaky way to provide health benefits to LGBTQ+ couples, who weren’t allowed to get married in the US at the time.
In 2007, Levi’s was the only California business to file an amicus brief with the Californian Supreme Court in support of same-sex marriage, outlining the economic advantages of allowing same-sex couples to marry. We could go on and on, but we guess you get it already; Levi’s has been a long standing ally of the LGBTQ+ community. No pinkwashing detected here!
This year, 100% of proceeds of the Levi’s Pride collection go to OutRight Action International. It’s a non-profit organisation that fights for the human rights of LGBTQ+ people around the world.